Ward.ad watches Google Ads SERPs in your geo and keywords. Every day we log who's still in the auction, what ads they run, and when they drop. You stop guessing how long a competitor angle has been around — you see the full timeline. Cloak-detection is on the roadmap.
Most spy tools sit on desktop datacenter IPs. They'll never see the mobile-only stream where 70% of paid budgets actually live. We rotate residential 4G IPs inside the country — same impressions a real user gets.
In restricted verticals, half the high-EPC campaigns are cloaked. Standard scrapers pull the whitepage and report nothing. Our AI mismatch engine compares ad copy, rendered DOM, and screenshot — and flags the gap.
A creative cloned on Monday is fatigued by Friday. Most spy tools refresh weekly. Ward pings Telegram as soon as we see them — while the bid is still cheap.
Drop in your geos, keyword lists, brand strings, or competitor domains. Brand, generic, long-tail, mis-spells — Ward keeps them all on rotation.
Real 4G IPs inside the country, real device fingerprints, real consent state. Every paid result, every 60 seconds — exactly the SERP a user sees.
Each lander is rendered, screenshotted, scored against ad copy. Then resolved against WHOIS, IP, GA/Pixel/tracker fingerprints to collapse sister domains.
Telegram alert + dashboard row + webhook. Filter by score, novelty, network, geo, or keyword. CSV/JSON export anytime — your data is yours.
The Ward console is calm and dense by design. Each row is a real paid impression captured by a real mobile device — annotated with cloak score, lander screenshot, WHOIS, network siblings, and a diff against the previous capture. No charts you'll never read. No vanity metrics.
In-geo proxies, polling roughly every minute, historical snapshots — every paid impression we caught is replayable.
Compares ad copy, rendered DOM, screenshot embedding, and tracker chain. Returns 0–100 cloak probability with the supporting evidence inline.
HTML + screenshots, redirect chains, WHOIS context — replay how a landing looked the day it ran.
Ward is engineered to look at the SERP exactly the way Google's user does — with full device fingerprint, consent state, and country-level network conditions. Below is what's running underneath the calm dashboard.
Catch the angle, the bonus, the headline before it stops working. Pull the lander your competitor A/B-tested last night.
Watch your offers in the wild. Spot rogue traffic sources, brand-bidding partners, or cloak that will get the feed banned.
Track every paid mention of your brand and category. Real share-of-voice across geos and devices, not a slide-deck guess.
Anything we didn't cover? Drop a line at access@ward.ad or ping @ward_support — humans, not autoresponders.
Every keyword in your watch is re-scraped every 60 seconds on Watchtower and Citadel. The median time from a competitor publishing an ad to it appearing in your dashboard is around 90 seconds; the alert ping to dashboard lands within minutes.
We render every lander in a real headless browser from the target geo, take a full screenshot, parse the DOM, and compare three signals to the ad copy: keyword overlap, visual embedding (CLIP), and tracker chain. Anything above 70 is almost certainly cloaked; we surface the supporting evidence so you can verify.
Yes — that's actually one of the most common configurations. Add your brand and product names as keywords; Ward will track every paid impression that uses them and surface anyone bidding on your trademark or running a fake landing page. Evidence pack is one click away.
Right now Ward tracks Google Ads search results only. Shopping ads, Bing, YouTube and other channels are on the roadmap.
Public SERPs are public. We collect the same impressions any logged-out user would see, store them as competitive-intelligence research, and never click on them or replay them as traffic. Same legal frame as the major SEO/competitive-research vendors — with much fresher data.
Beta seats are free while we tune the system on real workloads. We'll publish pricing only after the public launch — and beta participants get the first month on whatever lane they were in, free, regardless of price.
Click Request invite, tell us in one sentence what you'd watch and from which geo, and we'll open activation in Telegram — usually within an hour during EU/CIS working hours.
Closed beta, free until public release. Access — after a quick review of your request.
Request a beta invite